Offering sponsorships for your email newsletter is a great way to cover the cost of the newsletter, or you can even generate a little newsletter … [Read more...]
Handy Tips for better email campaigns...
In email marketing circles, we know that things like open and click-through rates vary wildly not only from industry to industry, but even among … [Read more...]
Here's some good news about the return you'll get on those email marketing dollars. The smart folks at the DMA (that's the Direct Marketing … [Read more...]
Similar to the idea that any time of day is a good time for pie, any time of year is a good time to refocus (or restart) your email marketing efforts. … [Read more...]
There are plenty of things you can do to add some visual punch to your campaign. You can add images, you can create bold headlines and use color when … [Read more...]