Welcome new subscribers with an email, or send a whole series. A lot of folks automatically welcome new subscribers with a copy of their latest … [Read more...]
Handy Tips for better email campaigns...
Here's some good news about the return you'll get on those email marketing dollars. The smart folks at the DMA (that's the Direct Marketing … [Read more...]
According to data from Epsilon, triggered email messages average 70.5% higher open rates and 152% higher click-through rates than traditional bulk … [Read more...]