Stated simply, Search Engine Optimization (SEO) is the process of making your website display in the results when people search for the products or services you offer.
To be direct: you want your peeps to find your website.
Some people say search engine optimization is dead. That’s not true. What’s done are the old-school practices that worked in the past – more about SEO best practices.
Old-school practices included deceptive methods to get a website at the top of the results. Search engine algorithms constantly change to provide relevant results while rendering those practices ineffective.
The goal is to display results based on what the person is searching for.
This makes having a website that attracts your ideal customers critical.
And you want your website to be easy for them to make a purchase, get in touch with you, or find the information they need.
Webb Weavers Consulting’s Webb Audit is a blend of technical and website content. This means that both the inner workings and the actual words on your site will be reviewed.
The technical part of the audit includes making sure your website is search engine friendly from the inside out. You’d be surprised at how many attractive websites have been built in a way that makes it harder for them to rank well in search results.
Mobile-friendliness is also an essential factor. Is your website responsive so visitors can easily navigate your website and access all the content on any device?
The words on your website need to meet the needs of both your visitors and search engines. There are still websites with text written for search engines to help rank well in search results. Ideally, the content should be written for the humans visiting your site.
Just like your website isn’t a do it once project (or shouldn’t be), SEO isn’t set it and forget it. Search engine optimization is an ongoing process that builds long-term value.
Debbie is professional, knowledgeable, and fast! I would highly recommend her services…. I’m already getting more calls, thank you for whatever you are doing!
— Dr. Nancy Irwin, Hypnotherapist & Bestselling Author
See more testimonials and reviews about working with Webb Weavers Consulting and Debbie Gadbois
Are you ready for your website to be found by your ideal clients and customers? Contact Debbie today!