Look at those bounces. After your campaign is finished sending, it's awfully tempting to skip over the bounces and head straight to the juicy … [Read more...]
WebbTips
Handy Tips for better email campaigns...
10 Things to Avoid in Your Email Campaigns
1. Using a generic subject line. You know that your latest email campaign is the March Newsletter. And you know that it's great. But it's up to you … [Read more...]
4 Tips for Comparing Email Campaigns
In email marketing circles, we know that things like open and click-through rates vary wildly not only from industry to industry but even among … [Read more...]
5 Ways Email Marketing Can Help You Save Money
Here's some good news about the return you'll get on those email marketing dollars. The smart folks at the DMA (that's the Direct Marketing … [Read more...]
5 Quick Tips for Kick-Starting Your Email Marketing
Similar to the idea that any time of day is a good time for pie, any time of year is a good time to refocus (or restart) your email marketing efforts. … [Read more...]