Look at those bounces. After your campaign is finished sending, it's awfully tempting to skip over the bounces and head straight to the juicy numbers, … [Read more...]
WebbTips
Handy Tips for better email campaigns...
10 Things to Avoid in Your Email Campaigns
1. Using a generic subject line. You know that your latest email campaign is the March Newsletter. And you know that it's great. But it's up to you to … [Read more...]
4 Tips for Comparing Email Campaigns
In email marketing circles, we know that things like open and click-through rates vary wildly not only from industry to industry, but even among … [Read more...]
5 Ways Email Marketing Can Help You Save Money
Here's some good news about the return you'll get on those email marketing dollars. The smart folks at the DMA (that's the Direct Marketing … [Read more...]
How Are ‘Opens’ Tracked?
To understand who's included in the opened response rate, it helps to understand how WebbMail's tracking works: The html version of your WebbMail … [Read more...]
