Look at those bounces. After your campaign is finished sending, it's awfully tempting to skip over the bounces and head straight to the juicy … [Read more...]
Handy Tips for better email campaigns...
1. Using a generic subject line. You know that your latest email campaign is the March Newsletter. And you know that it's great. But it's up to you … [Read more...]
In email marketing circles, we know that things like open and click-through rates vary wildly not only from industry to industry but even among … [Read more...]
Here's some good news about the return you'll get on those email marketing dollars. The smart folks at the DMA (that's the Direct Marketing … [Read more...]
Similar to the idea that any time of day is a good time for pie, any time of year is a good time to refocus (or restart) your email marketing efforts. … [Read more...]