Look at those bounces. After your campaign is finished sending, it's awfully tempting to skip over the bounces and head straight to the juicy numbers, … [Read more...]
Handy Tips for better email campaigns...
1. Using a generic subject line. You know that your latest email campaign is the March Newsletter. And you know that it's great. But it's up to you to … [Read more...]
In email marketing circles, we know that things like open and click-through rates vary wildly not only from industry to industry, but even among … [Read more...]
Here's some good news about the return you'll get on those email marketing dollars. The smart folks at the DMA (that's the Direct Marketing … [Read more...]
To understand who's included in the opened response rate, it helps to understand how WebbMail's tracking works: The html version of your WebbMail … [Read more...]