Let's get straight to the handy tips, shall we? 1. Use the Double Opens Strategy This results in more subscribers opening your emails, and a better … [Read more...]
Best Position For Your Website & other myths
One of my clients received this email and reached out to me, asking if there was any truth to what they claimed. I replied that the information is … [Read more...]
8.5 Ways To Segment Your Email List
Wondering about on the best way(s) to segment your email list? One (or more) of the following are a great place to start. 1. How They Signed Up Did … [Read more...]
Website Accessibility & ADA Compliance
and why you want to make sure your website is accessible & ADA compliant: To Avoid Legal Consequences A website may be found to be inaccessible … [Read more...]
Re-Engaging Your Audience & Reducing Unsubscribes
It can be disheartening to see those unsubscribes when reviewing your email response data. Here are a few reasons why people unsubscribe, as well as … [Read more...]
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