Webb Weavers Consulting

  • Home
  • Services
    • WordPress Website Packages
    • WordPress Website Maintenance Plans
    • WordPress Website Hosting
    • Search Engine Optimization (SEO)
    • WebbMail Email Marketing
      • Why is WebbMail Unique
      • All the Features
      • WebbMail Pricing
  • Portfolio
    • Clients and Projects
    • Custom Website Design
    • WordPress Website Design
      & Development
  • Resources
    • Articles
      & Online Marketing Tips
    • WebbNews
      News about things Webb
    • WebbTips
      for better email marketing
    • Recommended Resources
  • Contact
  • About
You are here: Home / WebbTips for Better Email Marketing / 4 Ways To Personalize Your Email Campaigns

4 Ways To Personalize Your Email Campaigns

August 5, 2015 by WebbWeaver

Greeting your subscribers by their first names is a great idea (Hello !) even though most of your recipients are wise to the first-name-greeting personalization gig – knowing full well that there’s not some forlorn intern in a dark room who’s personalizing and sending emails one at a time.

And while personalizing your email greeting is a fine place to start, it’s important to remember that the big idea behind personalization is connecting with your audience based on who they are – not just what their name is. Below are four ways to go beyond the greeting with your personalization efforts, including ideas with segmenting, triggers and more.

1. Try personalizing with another field.
What do you know about your audience members besides their first names? The same trick behind first name personalization works for any other information you’re storing about your audience. If you know your subscribers’ city, company name or purchase history, consider making generic sentences a bit more personal:

  • We hope to see you soon at our store in [member city].
  • We’re looking forward to doing business with you and all the fine folks at [member company name].
  • Thanks for joining our customer loyalty program in [month joined].
  • Hey, I see that you’re wearing that [color of shirt] shirt again today!

Okay, so perhaps the last one is *too* personal. But whatever field you decide on, be sure and assign backup placeholder text for anybody whose information you may have missed along the way.

2. Create personalized content for special segments of your audience.
The most effective personalization doesn’t stop at a word or a phrase. Try crafting unique messages to appeal to different segments of your audience.

Let’s say you’ve got a big list of customers who’ve made a prior purchase. It’ll include: both loyal shoppers and people who’ve only bought once; both men and women; etc.

Those segments are vastly different, so shouldn’t the campaign content reflect those differences, too? Whether you vary the offer, the product or just the wording, personalize the content to connect with each segment of your subscribers. They’ll appreciate a message that’s meant for them, and you’ll appreciate the results – research shows that organizations that implemented this style of segmentation saw both their click-through and conversation rates increase by an average of 9%.

3. Use automated emails to personalize the delivery.
Personalizing *what* people read in your emails is important, but you can also create a personal connection based on *when* your emails arrive using the automated email feature. Automated emails triggered by a user action let you reach your recipients on their individual schedules, and they do it all automatically. In a word, they’re nifty.

For example, try setting up a welcome email that’s triggered whenever someone new joins your list. Your subscriber gets the joy of immediate gratification, and you get the benefit of sending an email the moment someone expressed interest in receiving it.

You can also base that personalized delivery on dates you’re storing about your members, simplifying how you communicate with your customers about birthdays, membership renewals, and surveys after a purchase.

4. Personalize, but keep it personal.
Above all, remember that personalization isn’t only a matter of using these nifty database and segmentation tricks. Creating a personal connection with your customers can be as simple as keeping a natural, conversational tone in your email and finding warm, complementary images. It’s all about recognizing that your subscribers are more than just names you’re emailing – they’re people you’re having a conversation with.

 

Filed Under: WebbTips for Better Email Marketing Tagged With: automated emails, email campaigns, personalization

Have a WebbMail account? Super!

Log into your account

9 Ideas to Improve Open Rates with Preheader Text

How to Expand the Reach of Your Campaigns on Social Networks

8.5 Ways To Segment Your Email List

  • How To Win Back Subscribers With An Effective Re-Engagement Email
  • Why Permission is Important in Email Marketing
  • Tips to Grow Your Email List Beyond Your Signup Form
  • Design Email Campaigns For Mobile First
  • Tips for Making the Most of Your Email Response Numbers
  • Ideas For Using Automated Emails
  • 4 Ways To Personalize Your Email Campaigns
  • 10 Things to Avoid in Your Email Campaigns

more WebbTips for Better Emaill Marketing...

Ready to improve your results?

Get in touch to see how Webb Weaver Debbie Gadbois can help your business with more effective email marketing!

Send an email        •         805.246.1363        •        Toll Free   855.400.0423

  • Services
  • Portfolio
  • Permission & Privacy Policy
  • Resources
  • Contact
  • About

© Copyright 1999-2025 Webb Weavers Consulting, All Rights Reserved