Greeting your subscribers by their first names is a great idea (Hello !) even though most of your recipients are wise to the first-name-greeting … [Read more...]
Handy Tips for better email campaigns...
1. Using a generic subject line. You know that your latest email campaign is the March Newsletter. And you know that it's great. But it's up to you … [Read more...]
Here's some good news about the return you'll get on those email marketing dollars. The smart folks at the DMA (that's the Direct Marketing … [Read more...]