Greeting your subscribers by their first names is a great idea (Hello !) even though most of your recipients are wise to the first-name-greeting … [Read more...]
Handy Tips for better email campaigns...
10 Things to Avoid in Your Email Campaigns
1. Using a generic subject line. You know that your latest email campaign is the March Newsletter. And you know that it's great. But it's up to you … [Read more...]
5 Ways Email Marketing Can Help You Save Money
Here's some good news about the return you'll get on those email marketing dollars. The smart folks at the DMA (that's the Direct Marketing … [Read more...]