Feature Related Businesses With Email Newsletter Sponsors
Offering sponsorships for your email newsletter is a great way to cover the cost of the newsletter, or you can even generate a little newsletter profit that can be used to send more newsletters. Here are a few tips to help you get started…
Looking for newsletter sponsors? Start with the people who read it.
Your subscribers are already interested in what you’re saying. By including a note in the newsletter inviting people to sponsor it, you’re likely to drum up interest.
If your newsletter is about old barns, this photo of an advertisement on one side of a barn would show your readers an example of how their email sponsorship would look in the newsletter
Decide on your ad specs before you start.
Coming up with a simple set of rules (images can be no larger than 100 x 100, or text can’t exceed 75 words, etc.) will make sure the ads you receive are consistently formatted and, well, look nice.
Include both a graphic and caption for each ad, and link both.
Remember that not everyone will receive the html version, and that not everyone knows to click on images. So include both and be sure to link them both back to the sponsor’s website.
Use response tracking to let sponsors know how they’re doing.
One of the big advantages of email advertising is tracking. You can use that same information to let sponsors know how much exposure they’re getting (the good kind of exposure, that is.)
Offer sponsorship packages.
You might consider offering people a discounted package price if they buy, say, a quarter’s or a year’s worth of spots. Do what you can to encourage long-term buys and you can cut down on the administrative work (and receive more money upfront).