Let's get straight to the handy tips, shall we? 1. Use the Double Opens Strategy This results in more subscribers opening your emails, and a … [Read more...]
Handy Tips for better email campaigns...
Re-Engaging Your Audience & Reducing Unsubscribes
It can be disheartening to see those unsubscribes when reviewing your email response data. Here are a few reasons why people unsubscribe, as well as … [Read more...]
10 Things to Avoid in Your Email Campaigns
1. Using a generic subject line. You know that your latest email campaign is the March Newsletter. And you know that it's great. But it's up to you … [Read more...]
5 Ways Email Marketing Can Help You Save Money
Here's some good news about the return you'll get on those email marketing dollars. The smart folks at the DMA (that's the Direct Marketing … [Read more...]