Since your recipients are increasingly checking their email on mobile devices, it makes sense to design first for mobile. According to eye-tracking studies, the top-left section is where readers are drawn.
What does this mean for your mobile emails? Responsive design means that your email content arrangement shifts based on the device – mobile, tablet, or desktop – being used to view it. Two-column layouts are rearranged into one, and with WebbMail’s responsive templates, you’re all set: the column on the left will stack on top of the column on the right. So if you’ve got something important to say, place it there.
Designing for the smallest screen gives your content its best opportunity. If your email marketing provider has a built-in mobile preview feature, that makes it easy to consider your mobile readers while adding and arranging your content and to make sure that your main message is at the top-left, can’t-miss section. Even better, test on a variety of devices themselves to better understand your customers’ experience viewing, scrolling and clicking.
Be sure to also check these tips for mobile-friendly campaigns and designing visually effective email campaigns.