Since your recipients are increasingly checking their email on mobile devices, it makes sense to design first for mobile. According to eye-tracking … [Read more...]
Handy Tips for better email campaigns...
Greeting your subscribers by their first names is a great idea (Hello !) even though most of your recipients are wise to the first-name-greeting … [Read more...]
1. Using a generic subject line. You know that your latest email campaign is the March Newsletter. And you know that it's great. But it's up to you … [Read more...]
Offering sponsorships for your email newsletter is a great way to cover the cost of the newsletter, or you can even generate a little newsletter … [Read more...]
In email marketing circles, we know that things like open and click-through rates vary wildly not only from industry to industry, but even among … [Read more...]