Web Design, Development, Maintenance, SEO, Email Marketing, Ventura CA

Webb Weavers Consulting

  • Home
  • Services
    • Website Design & Services >
      • Custom Designed Websites & WordPress Websites >
        • WordPress Websites
        • WordPress Quick-Start Package
        • Webb Weavers Websites
      • Website Hosting
      • Website Care, Maintenance & Management
      • WordPress Maintenance Plans
      • WordPress Tutorial Videos
      • Search Engine Optimization
    • WebbMail Email Marketing >
      • Why is WebbMail Unique?
      • All the Features
      • WebbMail Pricing
    • Consultative Support
  • Portfolio
    • Clients & Comments
    • Custom Web Design
    • WordPress Website Design
  • Resources
    • Articles
      & Online Marketing Tips
    • Your Website
      Had Me At Hello!
    • WebbNews
      News about things Webb
    • WebbTips
      for better email campaigns
    • Recommended Resources
  • Contact
    • Contact: Get in Touch
    • Receive News & Tips
    • Follow on LinkedIn
    • Like on Facebook
  • About
You are here: Home / WebbTips / 5 Quick Tips to Fix Common Email Marketing Mistakes

5 Quick Tips to Fix Common Email Marketing Mistakes

July 31, 2015 by WebbWeaver

Here are five common mistakes email marketer make along with helpful tips for making your campaigns more successful:

1. Poor Content
A poorly-written email will damage your reputation with your audience, making it unlikely you’ll ever see the light of their inbox again. Before you send, ask yourself the following:

  • Is the content personalized for my target audience?
  • Do I have a concise, engaging subject line?
  • Is the email free of typos and grammatical errors?
  • Does the email provide value to my audience?

Stumped for ideas? Here are 12 Ideas for Fabulous Email Content

2. Design Fails
Email messages render differently in each mail client (i.e. Outlook, Gmail, Yahoo), so be sure to test your design in a number of clients before you send. Avoid wild-n-crazy color choices and fonts that are hard to read. Many email clients have images turned off by default, so make sure to also include any text included in the images in the body of your email too.

Check How To Make Your Emails Stand Out In The Inbox for tips on creating visually appealing emails.

3. Mailing To Old Lists
Sending a well-crafted email campaign to a poorly maintained list is like throwing money out the window. People don’t stay in the same position at the same company for as long as they used to, and some industries have higher rates of change than others. Your list needs to be cleaned and updated regularly. Sending to email addresses or domains that are no longer valid can hurt your mailing reputation and damage your relationship with your email service provider.

Read more about A Few Things To Watch For When Emailing An Old List and The CAN-SPAM Act & 5 Basics To Follow

4. Not Segmenting Your List
Sending one email to your entire database may not provide value to your individual subscribers. When you segment your list for the specific kind of people you are targeting (i.e. past customers, potential customers, current customers, customers that like dark chocolate) you will see higher open and click-through rates.

Read on for Ways To Use The Search & Segment Feature.

5. Ignoring Cadence
How often you send will depend on how much you have to say. Flood the inbox and your readers will unsubscribe, send too infrequently and your readers will lose interest and fail to take action with you campaign. When a subscriber opts-in to your email communications, be sure to set an expectation of how many messages they will be receiving.

Read Email Marketing vs SPAM for tips to increase your email marketing success.

Filed Under: WebbTips Tagged With: email campaigns, email marketing mistakes

Have a WebbMail account? Super!

Log into your account

4 Tips for Mobile-Friendly Campaigns

Email Marketing vs SPAM

Cultivating Audience Engagement

  • How To Win Back Subscribers With An Effective Re-Engagement Email
  • Why Permission is Important in Email Marketing
  • Tips to Grow Your Email List Beyond Your Signup Form
  • Design Email Campaigns For Mobile First
  • Tips for Making the Most of Your Email Response Numbers
  • Ideas For Using Automated Emails
  • 4 Ways To Personalize Your Email Campaigns
  • 10 Things to Avoid in Your Email Campaigns

More WebbTips...

Curious about WebbMail Email Marketing?

See how Webb Weavers Consulting can help your business with email marketing!

This form needs Javascript to display, which your browser doesn't support. Sign up here instead

Send an email Send an email        •         805.246.1363       •        855.400.0423

  • Services
  • Portfolio
  • Permission & Privacy Policy
  • Resources
  • Contact
  • About

© Copyright 1999-2021 Webb Weavers Consulting, All Rights Reserved