Let’s get straight to the handy tips, shall we?
1. Use the Double Opens Strategy
This results in more subscribers opening your emails, and a better chance of driving more revenue from your email campaigns.
What is double opens strategy exactly?
It’s resending the same email, with a different subject line, to the subscribers who did not open your first email.
Why is this effective?
A large percentage of people on your email list won’t open your email the first time. By resending to the non-openers, you can boost your open rates.
However, before you resend emails, pay attention to the following:
- Write a new subject line to entice those non-openers to open your emails
- Optimize your preheader text.
- Pay attention to your send time.
- Don’t resend right away. Wait for 3-5 days before you resending to the non-openers.
2. Use a Cliffhanger in Your Subject Line
An old-school copywriting technique, cliffhangers hold something back to encourage the recipient to open the email.
A question such as “Are you in on this?” makes your recipient wonder what “this” is – maybe they want to be in on it!
Or using ellipsis, such as “When it hurts…” will pique their curiosity.
Caution: Use sparingly. Overusing this technique can annoy your subscribers and stop being effective.
3. Give the Preheader Text the Same Attention You Give to Your Subject Lines
Enticing preheader text can boost open rates.
UncommonGoods has fun with its preheader text with the line “Emails’ sealed with a kiss?” along with the subject line “Our 25 most-loved Valentine’s Day gifts”.
4. Make Your CTA Buttons Contextual
The most effective Call To Actions grab your readers’ interest more than a “buy now” button.
When crafting your CTA, ask yourself these questions:
Is it descriptive?
Is it easy to act on?
Is it hard to miss?
5. Make Reader Engagement a Priority
People sign up for your emails to learn more about your business and if you can solve a problem they have. They don’t subscribe because they want to buy products or services from you.
When you focus on educating and building a relationship with your audience, you’ll gain more sales in the long run.
6. A/B Test
Regularly split testing will help you continue to improve your emails and overall strategy. Possibilities include the subject line, the “from name,” preview text, call to action, and email copy.
Remember to test only one element at a time (for example: from name or call to action or one paragraph in the copy) for the most accurate results.
Even if you try only one new tip, keeping your focus on what your audience is interested in will be a boost to your results.