While getting the most from your signup form is an important part of your list growth efforts, why stop there? There are plenty of ways you can grow … [Read more...]
WebbTips for Better Email Marketing
Handy tips for better email marketing: from how to build your audience, ideas for automated emails, tips for personalizing your email campaigns, and more . . .
Since your recipients are increasingly checking their email on mobile devices, it makes sense to design first for mobile. According to eye-tracking … [Read more...]
Look at those bounces. After your campaign is finished sending, it's awfully tempting to skip over the bounces and head straight to the juicy … [Read more...]
Welcome new subscribers with an email, or send a whole series. A lot of folks automatically welcome new subscribers with a copy of their latest … [Read more...]
Greeting your subscribers by their first names is a great idea (Hello !) even though most of your recipients are wise to the first-name-greeting … [Read more...]