In email marketing circles, we know that things like open and click-through rates vary wildly not only from industry to industry but even among … [Read more...]
5 Ways Email Marketing Can Help You Save Money
Here's some good news about the return you'll get on those email marketing dollars. The smart folks at the DMA (that's the Direct Marketing … [Read more...]
A Few Tips for Encouraging Folks to Take Your Surveys
*How* you invite people to participate in your surveys & forms - with an eye toward being relevant, personal, and clear - is as important as the … [Read more...]
5 Quick Tips for Enticing Folks to Join Your Email List
The art of enticing new subscribers depends on the kinds of emails you send and the kind of people you're trying to attract. Realize that by offering … [Read more...]
5 Quick Tips for Kick-Starting Your Email Marketing
Similar to the idea that any time of day is a good time for pie, any time of year is a good time to refocus (or restart) your email marketing efforts. … [Read more...]
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