Google uses a different ranking algorithm for local results than for the regular organic results. Local results are based primarily on relevance, … [Read more...]
Web Design, SEO, Local Search, Social Media, Online & Email Marketing Tips
Handy articles from WebbNews, Webb Weavers Consulting's e-newsletter which includes News about various things Webb including tips for website design, seo and local search, social and email marketing in addition to various business topics of interest as well as the occasional announcement and special offer, all geared toward helping you achieve your online marketing goals…
Google’s Search Quality Rating Guidelines
In November 2015 Google completed a major revision to their search quality rating guidelines which is publicly available here. The search quality … [Read more...]
A Quick Review of the CAN-SPAM Rules for Email Marketing
The CAN-SPAM Act sets rules that must be followed when sending commercial emails, defined as any content promoting commercial products or services, … [Read more...]
Building Trust with Customers
A challenge for online retailers is compensating for the lack of in-person interaction inherent in having a brick-and-mortar business. With a … [Read more...]
Online Business Ethics
Be a source of integrity. Don't be phony, people will know and not visit your site again. Even worse, they will post a bad review somewhere on the web … [Read more...]
