How Keeping Your WordPress Website Maintained Helps You
The days of getting results from a website you “set and forget” are long gone. Your website is the 24/7 virtual face of your business; your website should constantly evolve along with your business to be an effective marketing tool. WordPress maintenance benefits you by keeping your website current.
WordPress has an interface that makes it easy for business owners to update their website content. Because of this, it’s become one of the most widely used content management systems (CMS).
Here’s a tidbit for those who love statistics. WordPress, first released in 2003, powers over 27% of all the sites on the World Wide Web. And it powers nearly 60% of all sites that use a CMS (as of February 2017); those numbers keep increasing!
WordPress websites require regular maintenance to keep them secure and functioning well. Your website is a powerful marketing tool for your business; it should always be available for your customers and prospects. When visitors go to a website and find broken links or it’s not working correctly, they often click away to find another business that can help them. Missed issues or downtime can not only cost potential customers; WordPress sites that are not maintained can be a security risk for your visitors.
-> Learn more about the importance of WordPress Website Maintenance & Security
Benefits of Ongoing WordPress Website Maintenance:
- Website performance – how quickly your site loads, uptime, and downtime- depends on the WordPress software and plugins functioning correctly and being the most recent version.
- Website growth – easily adding new content depends on having someone make sure all website updates are done smoothly and error-free.
Optimum website performance and growth of your website are both critical factors in ranking well in search results. Google’s Search Quality Rating Guidelines list high-quality content and well-maintained as important ranking factors. Google defines high-quality pages as containing “a satisfying amount of high-quality main content.” Google also looks for evidence that effort is being made to keep the website up to date and running smoothly. Having a website care & maintenance plan helps ensure that your site is well cared for and maintained while you focus on running your business.
-> Discover all the elements of a high-quality website in Google’s Search Quality Rating Guidelines
Reconsider the do-it-yourself approach when it comes to WordPress website maintenance. If you update everything from your administrative area, you won’t have a record of what was done over time. If one of the updates creates an issue, it would be difficult to pinpoint the cause of the problem. You may need to restore your site from an old backup – and possibly lose content changes and more. Remember, it always costs more to fix a problem than it does for regular maintenance and to avoid experiencing an issue.
Webb Weavers Consulting’s care and maintenance plans follow best practices. It starts with a complete review of your website. Then a full backup of your website files and database. And checking your site after every update to ensure all is functioning as it should. In addition, with the ongoing performance and security reviews, any issues that arise are addressed before you know there may have been a problem. You’ll also have peace of mind from knowing your website is in good care and you have support for your questions.