The days of getting results from a website that you “set and forget” are long gone. Your website is the 24/7 virtual face of your business; to be an effective marketing tool, your site should be constantly evolving along with your business.
Since WordPress has an interface that makes it easy for business owners to update their website content themselves, it’s become one of the most widely used CMS (content management system) software.
For those who love statistics: WordPress, first released in 2003, now powers over 27% of all the sites on the World Wide Web, and close to 60% of all sites that use a CMS (as of February 2017); and those numbers keep increasing!
WordPress websites require regular maintenance to keep them secure and functioning well. Your website is a powerful marketing tool for your business, it should always be available for your customers and prospects. When visitors go to a website only to find broken links or that it’s not working properly, they will often click away to find another business that can help them. Missed issues or downtime can not only cost potential customers, WordPress sites that are not maintained can be a security risk for your visitors.
-> Learn more about the importance of WordPress Website Maintenance & Security
Benefits of Ongoing WordPress Website Maintenance:
- Website performance – how quickly your site loads, uptime, and any downtime, are all dependent the WordPress software and plugins functioning properly, and being the most recent version.
- Website growth – easily adding new content is dependent on you having someone making sure all updates to the website are done in a smooth and error-free fashion.
Optimum website performance and growth of your website are both important factors in ranking well in search results. Google’s Search Quality Rating Guidelines list high quality content and well-maintained as important ranking factors. Google defines high quality pages as containing “a satisfying amount of high quality main content”. Google also looks for evidence that effort is being made to keep the website up to date and running smoothly. Having a website care & maintenance plan in place helps ensure that your site is indeed well cared for and maintained while you focus on running your business.
-> Discover all the elements of a high quality website in Google’s Search Quality Rating Guidelines
Reconsider the do-it-yourself approach when it comes to WordPress website maintenance. If you simply update everything from your administrative area, you won’t have a record of what was done over time. If one of the updates creates an issue, it would be difficult to pinpoint the cause of the problem. You may need to resort to restoring your site from an old backup – and possibly lose content changes and more in the process. Remember, it costs more to fix a problem than it does for regular maintenance and avoid experiencing a problem.
Webb Weavers Consulting’s care and maintenance plans follow best practices: starting with a complete review of your website; then a full backup of your website files and database; checking your site after every update to make sure all is functioning as it should. In addition, with the ongoing reviews of performance and security, any issues that arise are addressed before you know there had been a problem. You’ll also have the peace of mind that comes from knowing your website is in good care, and that you have support for your questions along the way.
Are you ready for regular Care & Maintenance of your WordPress Website? Webb Weavers Consulting can help! Contact Debbie today to schedule a website consultation.