Are you ready to get your best open rate yet, and see your click-throughs skyrocket? Want to rest easy at night knowing you’re building long-lasting relationships with your customers? Even while you’re actually sleeping? It’s all about automation! Here are 6 reasons to send an automated welcome email, or even a series:
1. They Have Highest Open Rate
The average open rate for welcome emails is a whopping 50%, making them 86% more effective than email newsletters.
2. You Will Stand Out
Only 57.7% of companies greet new subscribers with a welcome note.
3. Small Incentives Are Mighty Enticing
Consider offering a modest discount such as a $1 off coupon or 10% discount. Not only do such incentives result in a high clickthrough rate, welcoming new subscribers with an offer entices them to shop sooner rather than later.
4. Higher Open & Clickthrough Rates
Welcome messages typically have 4 times the open rate and 5 times the clickthrough rate of other bulk mailings. Sounds good!
5. Increase Long-Term Brand Engagement
Subscribers who receive a welcome email show more long-term engagement with a brand — 33% more, on average.
6. Boost Results With A Welcome Series
Try sending a welcome series. Only 1% of retailers on the Internet Retailer 500 send a series of automated welcome messages to new subscribers. The ones who do see a 13% increase in revenue compared to the original welcome email.