Web Design, Development, Maintenance, SEO, Email Marketing, Ventura CA

Webb Weavers Consulting

  • Home
  • Services
    • Website Design & Services >
      • Custom Designed Websites & WordPress Websites >
        • WordPress Websites
        • WordPress Quick-Start Package
        • Webb Weavers Websites
      • Website Hosting
      • Website Care, Maintenance & Management
      • WordPress Maintenance Plans
      • WordPress Tutorial Videos
      • Search Engine Optimization
    • WebbMail Email Marketing >
      • Why is WebbMail Unique?
      • All the Features
      • WebbMail Pricing
    • Consultative Support
  • Portfolio
    • Clients & Comments
    • Custom Web Design
    • WordPress Website Design
  • Resources
    • Articles
      & Online Marketing Tips
    • Your Website
      Had Me At Hello!
    • WebbNews
      News about things Webb
    • WebbTips
      for better email campaigns
    • Recommended Resources
  • Contact
    • Contact: Get in Touch
    • Receive News & Tips
    • Follow on LinkedIn
    • Like on Facebook
  • About
You are here: Home / Articles / SEO / How To Improve Google Local Search Results Ranking

How To Improve Google Local Search Results Ranking

May 10, 2016 by WebbWeaver

Google uses a different ranking algorithm for local results than for the regular organic results. Local results are based primarily on relevance, distance, and prominence.

Relevance refers to how well a local listing matches what someone is searching for.

Distance is another factor. How far is each potential search result from the location term used in a search?

Prominence refers to how well-known a business is. Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.

How can you make sure that your website gets listed in the local results in relevant areas? Following is a summary of Google’s tips for getting listed for relevant searches in your area:

Make sure that your data is complete
Local results favor the most relevant results for each search. Businesses with complete and accurate information are easier to match with the right searches.

Provide as much information as possible
Include information such as your physical address, phone number, and category. Make sure to keep this information updated as your business changes.

Verify your business locations
Verifying your business locations gives them the best opportunity to appear for users in Google Maps and Search.

Keep your opening hours accurate
Enter and update your opening hours, including special hours for holidays and special events. Doing this lets potential customers know when you’re available and lets Google know that your business is still in business.

Respond to reviews
Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers also improves your business’s visibility.

Add photos to show your goods and services
Adding photos to your listings shows people your goods and services, and can help you tell the story of your business.

 

—

Do you have questions about Google My Business or local search? Would you like support for your website? Ventura-based Webb Weavers Consulting can help! Contact Debbie today to schedule an introductory call.

Filed Under: SEO Tagged With: business website, local search, search quality, website maintenance

Featured Articles

Website Maintenance Guidelines

Questions to Ask When Hiring a Web Designer

Building Trust with Customers

A Quick Review of the CAN-SPAM Rules for Email Marketing

Tips for Great Website Design

more handy Articles

  • Mobile First Indexing
  • Keeping Your WordPress Website Protected
  • Why a Maintenance Plan is Important for WordPress Website Security
  • SEO Best Practices
  • Tips for Building Your Email List
  • Avoid WordPress Website, Blog or Forum Spam
  • Benefits of WordPress Website Maintenance
  • Questions to Ask When Hiring a Web Designer
  • How To Improve Google Local Search Results Ranking

see more Online Marketing Tips

This form needs Javascript to display, which your browser doesn't support. Sign up here instead

Send an email Send an email        •         805.246.1363       •        855.400.0423

  • Services
  • Portfolio
  • Permission & Privacy Policy
  • Resources
  • Contact
  • About

© Copyright 1999-2021 Webb Weavers Consulting, All Rights Reserved