How To Make Your Emails Stand Out In The Inbox
Your brand is unique, and as you’re crafting the perfect email, be sure to carry over the look and feel of that branding you’ve worked so hard to achieve. Here are some ways you can improve the look of your campaign:
It all starts with a branded template design. A custom template will add polish to your marketing message. And whether you have a keen eye for HTML or don’t have a clue about design, there are options to make sure your brand stands out in the ocean of emails an average person receives each day.
- A custom, recognizable template establishes your campaigns in the mind of your customers, so they’ll take the extra moment to pay attention.
- Make your own template header, DIY-style. Even if you’re not a Photoshop pro, you can use a tool like PicMonkey to create your own header image.
Consistency is key. When your campaigns have a consistent look, both throughout your email and also from one campaign to the next, your readers will become familiar with your style and appreciate it. Find a format that works for your brand to make your campaigns more readable. If recipients recognize and grow to trust you, the odds are in your favor that they’ll take the time to read what you’ve got to say.
- Format your text to work for you, not against you. You may be a fan of bright, bold multicolors, but they don’t always work in an email — at least not when it comes to its main text. Leave the rainbows behind and create a consistent look to your campaigns with a nice, readable font type, color and size throughout the email, perhaps with an accent color thrown in to draw attention to links or important bits of information. Your judiciousness will make your email easy on the eyes and also keep the attention of your readers.
- Consider putting a little work into your images on the front end. A consistent look and size of images will create a campaign that is pleasing (and easy!) to read.
Your email is good enough to eat — so make it easy for your readers to digest. We’re all busy people. We’re bombarded with emails, social networks, phone calls, texts, you name it, all day long. If you have a lot of information that needs to be sent in an email, you can help out your readers by using a table of contents and landing pages to get them to the good stuff a little faster.
Use a table of contents to help your readers get to the articles they’re interested in right away. A table of contents at the top of an email can easily direct a person to exactly what they want to look at without needing to scroll through everything. You can use the jump link feature to easily add a table of contents to your campaign.
Use landing pages to tell the rest of your story. It’s an email, not a novel. Landing pages and “read more” links are used to shorten the email that’s sent to a person’s inbox while still giving them the option to click to view all of your content. It’s also a great way to measure the popularity of your content with click-through reporting.
Of course, there’s always a little wiggle room for you to add your own stylish flair to your email campaigns, especially during the holiday season. By keeping these tips in mind your emails will be sure to stand out in your recipients inboxes. Be sure to also read these Tips For Your Holiday Email Marketing.