Adding social media icons to your email campaigns takes just a few seconds, but it can increase your reach and help you identify your most avid followers. Who knew all of that could be as simple as pushing a couple of buttons?
1. To harness the reach of social media.
A single share can be really powerful because of the number of followers that one email recipient can reach. How powerful could this be, you ask? Well, Facebook claims that the average user has 130 friends, so every 1,000 email subscribers represents a potential audience of 130,000 people! (Actually it’s exponentially more than that because shared content can be shared further once it’s in the network.)
2. To share the idea of, well, sharing.
You may have readers who are already active on social networks but haven’t considered how their followers and friends could benefit from your content. It’s a simple idea, but adding the icons to your emails helps connect those dots for your audience members who just haven’t thought to share your campaigns with their contacts.
3. To grow your email list.
This may seem obvious, but when your content is shared on social networks, it’s typically being shared with a group of people who share common interests, so it’s already likely relevant. With that in mind, we’ve made it easy for them to sign up from the landing page if they’re interested in getting future emails from you. So not only might your email get shared … but you might also gain new subscribers.
4. To pave a road that’s already being traveled.
Even if you haven’t seen it, your recipients might already be sharing your content. The Social Sharing icons simply give them a shortcut to doing it easily.
5. To pinpoint your most loyal fans.
Having your audience share your content is quite a compliment, so you may want to provide something special for folks who regularly share or help you spread an important message. With the reporting feature for Social Sharing, we’ve made creating that list of loyal fans simple for you.
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