Handy tips for how to build your audience, ideas for automated emails, tips for personalizing your email campaigns, and more…
10 Things to Avoid in Your Email Campaigns
1. Using a generic subject line. You know that your latest email campaign is the March Newsletter. And you know that it's great. But it's up to you … [Read more...]
Tips for Offering Sponsorships for your Email Newsletter
Offering sponsorships for your email newsletter is a great way to cover the cost of the newsletter, or you can even generate a little newsletter … [Read more...]
Tips For Your Holiday Email Marketing
No matter what your holiday email goals are: to increase sales, drive donations, promote an event, or simply share a festive greeting with your … [Read more...]
4 Tips for Comparing Email Campaigns
In email marketing circles, we know that things like open and click-through rates vary wildly not only from industry to industry, but even among … [Read more...]
5 Ways Email Marketing Can Help You Save Money
Here's some good news about the return you'll get on those email marketing dollars. The smart folks at the DMA (that's the Direct Marketing … [Read more...]
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