The Surveys & Forms feature makes it easy to quickly collect information – nifty stuff like customer feedback, registration forms, market research, new client and employee questionnaires – then apply it in all sorts of interesting ways.
With what you learn from the responses to your surveys & forms, you can email new segments of your audience, improve your latest product, and make use of this easy way to gather and store information. Here are a few suggestions to get you started:
Feedback
* Send a customer service evaluation form
* Create a product review
* Publish a product sampling survey
These days, many businesses are focusing on better service, loyalty and retention, knowing that their current customers (or donors, members or fans) are among their most valuable assets.
Why not send a quick survey asking those folks for feedback on your latest product, your customer service or even your monthly email newsletter? You’ll hear great insight from your customers, and your customers will have an easy way to share their thoughts with you.
Events
* Create an event registration form
* Follow up with a post-event questionnaire
* Send an evaluation form for an online class
The survey feature can simplify how you manage events of any kind – seminars, conferences, online classes or fundraisers – with pre-event forms to register who’s coming and post-event surveys to collect feedback. Pair surveys with date-based trigger emails to simplify things even more, automatically inviting attendees to take your survey one week after your seminar.
Market research
* Create an opinion poll
* Conduct a market research survey
* Discover new segments of your audience
Does your Audience list have just email addresses and first names? With the survey feature, you can expand on that knowledge a bit and ask your audience where they live, what their interests are or where they work.
Use what you learn to refine a product or entice advertisers with better demographics. Or fold that information into your email strategy to create new segments of your audience. Then, send more targeted campaigns down the road based on what you now know.
New Clients
* Send a new client questionnaire form
* Create a project outline questionnaire
* Follow up with a post-project evaluation survey
Surveys and forms can help you learn more about your new clients too. If your business provides a service that requires you to gather some specific information about your clients, the survey feature can make this process very easy. A post-project evaluation can also provide valuable feedback about your service offerings.
Employees
* Send an employee satisfaction survey
* Create a company suggestion form
* Publish a quick staff-wide poll
As you’re seeing how email and surveys can help you stay in touch with your customers, don’t forget the same tools can help you get to know your employees better, too. A survey helps you gauge employee satisfaction, and you can even collect responses anonymously to protect your staffers’ privacy.
You might also send a survey to get employee feedback on simple but meaningful things around the office. If you’ve got a monthly charitable budget, poll your people to see which non-profit they’d most like to support. Find out which after-hours social destination is most popular. Or send a survey about the all-important break room coffee and tea selection.
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Are you thinking to yourself: “I like some of these ideas, but how to I get folks to actually take my survey?” Please click here for a few tips.
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