1. Using a generic subject line. You know that your latest email campaign is the March Newsletter. And you know that it's great. But it's up to you … [Read more...]
Handy tips for better email marketing...
Offering sponsorships for your email newsletter is a great way to cover the cost of the newsletter, or you can even generate a little newsletter … [Read more...]
No matter what your holiday email goals are: to increase sales, drive donations, promote an event, or simply share a festive greeting with your … [Read more...]
In email marketing circles, we know that things like open and click-through rates vary wildly not only from industry to industry, but even among … [Read more...]
Here's some good news about the return you'll get on those email marketing dollars. The smart folks at the DMA (that's the Direct Marketing … [Read more...]