Build Better Opt-In Forms with Customization & Notification Options
There are some nifty features included with WebbMail’s forms, those helpful little screens that connect to your WebbMail account and allow new subscribers to join your email list.
Customize your forms
It’s easy to customize your signup forms to collect the member information you need, knowledge of html not necessary. That’s why it’s easy to add your company logo as well as collect first and last names, company name, birthday and more using your WebbMail account’s signup forms.
Did you realize your account comes with unlimited forms? Your forms can be posted anywhere you’d like – on your website, on Twitter and Facebook, and in your email signature, for example. And if you create separate forms that filter to unique groups in your WebbMail account, you can keep track of how many new subscribers are joining from the different locations. Learn more about Signup Screens.
Now, let’s talk about the new features that make signup forms even easier to build and manage.
Share details with new subscribers
When you build your signup forms, it’s important to consider the subscriber experience. Put yourself in your subscriber’s shoes, or at least in front of their computer. When they sign up, they’re likely thinking some (or all) of these things:
- I’m excited to hear from you. What content can I expect to receive?
- How often will you send me emails?
- Will this process be simple and quick? Can I change my mind later?
It’s a good idea to share answers to these questions atop the signup form itself. It instills trust and encourages your visitor to click submit, rather than abandon the form.
But don’t stop there. Now that you’ve wooed them, use the form’s thank-you page as an opportunity to win them over. You can type a simple thank-you message or, use the new re-direct option to send folks to your website or to share a link to downloadable content, a coupon or your features page.
With the freedom to take new subscribers anywhere you’d like after signup you can begin engaging with audience members right away.
Give folks the ability to manage their email preferences
You’re able to customize the confirmation message that folks receive in their inbox after signing up. You can even turn that confirmation message off, if you’d rather replace it with a welcome autoresponder or campaign triggered by a click on a link.
Learn more about automated emails.
That same customization has been added to the manage preferences message, the email that existing audience members receive when they re-visit your form to update their contact information. It’s a nice way to tailor the experience to new and existing members alike. You also have the option to turn off the manage preferences message.
Track it with Google Analytics
Not only can you add Google Analytics tracking to your email campaigns, you can also add it to your signup forms. Simply plug in your Google Analytics ID on the tracking tab of your signup form, and you’re all set to begin tracking how new subscribers start interacting with your site. The reporting lands in your own Google Analytics account rather than on your WebbMail response page, which means website data is kept consistently in one place.
Receive real-time notifications
You can see who your new subscribers are by logging into your account and viewing recent activity on your audience screen. Or, you can set up email notifications to get a heads-up every time someone subscribes. This feature allows you to choose your frequency, in case you’d like to be notified weekly or monthly, rather than in real time. You can also add up to three email addresses to receive notifications, so it’s easy to send to someone else on your team too.
Using another email marketing service that isn’t easy to use or doesn’t have great support? Consider trying WebbMail Email Marketing!
