Video is a great addition to the other media you’re already using to stay in touch with your audience. However, mail servers aren’t generally fond of video and many servers out there tend to block video that’s simply embedded in the content of the email itself. And in addition to the dip in overall delivery rates (eek), embedding video in your email makes it darn near impossible to track who’s watched it (argh).
A better way to include video with your email is to post your video online and link your recipients right to it. That way, your email won’t raise any server red flags, and – even better – you’ll be able to track who clicked to download and watch your video. It’s a snap with your account’s document library, which lets you upload Quicktime videos, MPEGs, Flash movies, WAV files and more, and then link to them right from your campaign.
Here are five quick tips for using video:
- Post your video online instead of embedding it into the email itself.
- Choose a video format that’s compatible most everywhere, or offer several format options.
- If you host your video on your site, keep your video clip on a webpage that features *other* content or services you’d like people to see.
- Consider using your newsletter’s sidebar to highlight your video. That way, you can easily add an icon and caption to catch your readers’ eye.
- Plan for follow up. Use your response numbers to see who’s interested in your video and consider sending a follow-up note.
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