When you set up your WebbMail account, we create a simple default signup form to get you started. Since it’s customizable and easy to post on your website, blog or wherever you’d like to collect signups, it’s easy to both collect and segment your new subscribers. And your account comes with unlimited signup forms – so you can create different forms to use in different ways. Here’s a list of five ways you can make your signup form useful and eye-catching:
1. Add your logo.
We’ve given you a handy image spot right at the top, and it’s a great place to add something that helps identify you when someone visits this form, such as your logo or a design element from your email stationery. This is another opportunity to help cement your branding with folks who are interested in you.
2. Tell people why they should join.
You’ll see that we start you off with some pretty basic copy, but you are free to edit this and change the wording to reflect your business’ personality. It’s also a great place to tell people what to expect from you and your email campaigns. You could even offer a special incentive for subscribing, like a coupon sent automatically using a welcome trigger.
3. Ask for information you can use.
The default form asks for three things: email address, first name and last name. You can expand these fields to gather the data that will help you learn more about your audience and also help you target future messages. Choose from a set of standard fields or create custom fields on the main audience page, and then decide which ones appear on your signup form (and even which fields are required versus optional).
4. Create instant segmentation with audience groups.
You can determine which audience groups new subscribers are filtered into automatically. Or, you can let folks choose which groups they’d like to join. Allowing self-selection creates an instant feeling of trust for your new subscribers.
5. Make different forms for different needs.
With your WebbMail account you can create unlimited forms for versatile uses. Add a form to your web site, your blog, your Facebook page and more. By using different forms, you’ll be able to keep a separate group count — and know where folks are finding you. Knowing which form is most effective helps inform your larger marketing strategy. This is one amazing form!
Bonus tip: Pay attention to your Thank You Page
Even if you’ve set up a welcome trigger email, your new subscribers will see your Thank You Page first. Why not give this a little love, too? With WebbMail it’s easy to edit the default text to add your own message and personality, as well as a logo.
Using another email marketing service that isn’t easy to use or doesn’t have great support? Try WebbMail Email Marketing!
