You can confirm someone’s subscription to your email list at any time. Use the opt-in confirmation feature to verify new people, renew your existing subscriptions or just freshen things up every year or two. And it’s a good practice to implement, since confirmed members are more likely to receive and respond to your emails.
With that in mind, here are three ways to put the opt-in confirmation feature to work:
1. Invite new subscribers to confirm their signup.
This is the easy one. By making sure your confirmation email asks each new subscriber to click a confirmation link, it’s your way of making sure that a) he or she is getting your emails, and b) he or she – and not his or her prankster friend Ralph Malph – is indeed the person who signed up.
-> TIP: You can find who has (and hasn’t) confirmed at any time using the search & segment feature.
2. Invite people to renew their subscription after moving to WebbMail.
Starting with a new service like, well, WebbMail is a great time to ask people to renew their subscription, particularly if your previous service lacked bounce handling or response tracking. After importing your list into your account, consider including a confirmation link in your first few campaigns to tell people about your exciting new campaign format and ask them to confirm their place on your list. Be sure to include the link in several consecutive campaigns (to give recipients several chances to act) and then target the remaining non-responders with a last-chance-to-confirm campaign.
-> TIP: You can add the opt-in confirmation link to any campaign using the editor’s personalization menu. You’ll drop it in just like you would first name or company.
3. Invite people to renew their place in your list once a year.
Once in a while – annually, for example – it’s a good idea to ask your recipients to help you keep your list clean by confirming their desire to remain on it. You don’t have to interrupt your routine to do it either. Instead, just incorporate a quick confirm-it prompt at the top of your regular newsletters, updates and promotions. Once again, be sure to give your recipients multiple chances to confirm, and at some point take the time to target non-responders with a last-chance notice that makes them feel really guilty for not having confirmed by now. Seriously, what’s their problem?
-> TIP: You can find (and send to) the Unconfirmeds, which are similar to those UnRSVP’d folk, any time using the search & segment feature.
Using another email marketing service that isn’t easy to use or doesn’t have great support? Consider trying WebbMail Email Marketing!