The most compelling emails are short ‘n’ sweet and eye-catching, with linked text inviting the reader to read more on a subsequent page. When done well, read more links tease just enough of the content to make subscribers click — and then deliver on the promise with extra content that informs, persuades or even entertains.
If you’ve never created a landing page before, this is an overview of the basics — and the steps for creating your own in your WebbMail account. Put simply, a landing page is just the place where readers land when they click on a link in your email; it could be a product page on your website, a registration form, an article too long to include in the email’s body, details about an event, etc.
Here are the steps to creating a quick landing page using your WebbMail account:
1. To get started, you’ll head to the Campaigns section of your account and choose Landing Pages, where you’ll find all drafts and published pages.
2. Clicking the Create a new landing page button will create a new draft, which uses a drag-and-drop editor similar to what you use when you create a new mailing.
In addition to the usual content options found in our mailing editor, there are a few landing page-specific options here.
- You can add a background image by choosing Backdrop.
- If an image is selected, you can choose the position and whether or not the image repeats horizontally, vertically, or both.
- Another unique feature of landing pages is the ability to add Google Analytics, which can be added via the option at the top right.
3. If you want to add a signup form to your landing page, you can!
- You’ll first head to the Signup Forms section of Audience, click the arrow to the right of your form, and choose Add this to your site. From there, you’ll choose the Iframe option.
- Copy your form’s iframe code. In the editor for your landing page, you’ll drag over the HTML block then hover over it and choose Edit HTML to paste in the code.
- You can adjust the form’s height and width within the code here if needed; if the signup form is displaying with a scroll bar, you can increase the height value in the code until it appears as desired.
4. Once you’re ready to publish your page, clicking the orange Publish button at the top right will prompt you to first name your page.
In accordance with best practices for search engine optimization, it’s suggested you keep this page title to 50 characters or less. When you’re ready, click Publish to take your page live.
You’ll be given the unique URL for your page, which you can link to in your email campaigns.
Need to make a change after you’ve published your landing page? No problem! Unlike email campaigns, you can update content in your landing pages, follow the same publishing steps, and the landing page’s unique URL stays the same.